Recently Esquire Magazine reported on the best way to care for denim saying that denim is often over dyed, that water and harsh detergents will break down the denim and cause the dye to fade. They went on to say “is that the buildup of dirt, skin, your natural body oils, and environmental grime will also cause the material to break down”. Reality check – simply wearing them will take a toll!
Given these facts, Esquire recommends in the spirit of cleanliness that you clean your jeans saying “in many ways you’ll ensure they last longer.”
The gentlest and most effective way to care for expensive denim is to bring it in to a professional cleaner. The dry cleaning process is water free – so the ‘water wash off’ of dye is eliminated. In addition the dry cleaning process itself is inherently gentle. Note: Top loading home washers are by nature rough and tumble creating a lot of mechanical action which can break down fibers.
If you are going to wash your kids jeans, be sure to turn them inside out, use a gentle detergent, a short cycle and cool water. Do not dry them on high heat, in fact Esquire recommends air drying!